Websites are an essential part of every business these days and you want to make sure it not only offers a great user experience, you want it to be fast, reliable and above all else safe!
Without proper security measures in place, all that time, effort and money you spent in getting your website looking great, may end up being for nothing. If your site isn’t updated regularly this can cause holes in your security and worse, it could lead to stolen customer information.
Regardless of your business type or size, it is important that you understand these risks. Your visitors trust that by visiting your website and perhaps handing over their private information, that it will be handled securely. So if you want to maintain your customers’ trust, you need to make sure your website is secure.
Below are my top 3 tips for protecting visitors to your website:
Invest in Good Hosting
By hosting your WordPress website on a trusted provider’s server, you’re taking the first step in securing your website and protecting your visitors’ privacy.
Why is this? Not only will they have the right infrastructure, security/firewall measures in place, but hosting with a reputable provider is also important when it comes to the speed of your site, whether the site constantly drops out or not, and all of these improve your site traffic and hopefully leads to conversions too.
Set Up SSL
For any website dealing in sensitive information, SSL (Secure Sockets Layer) is an absolute must.
Once you’ve lined up a hosting provider you trust, look to see if they offer SSL certificates as well (which mine do). The main purpose of SSL is to create an extra layer of protection (via encryption) for your visitor’s information so third parties can’t gain access to it. In addition, SSL encryption comes along with the added benefit of improved SEO. As Google and the other search engines seek to refer traffic to valid and trusted sources, your SSL certificate stands as proof of this.
Keep your website up to date
I’m not talking about blogs or keeping your visitors in the loop with your newest product. I’m talking about the importance of keeping your website’s software up to date.
If you use a website builder, you don’t need to worry about this so much, because most builders will handle software updates and security issues for you. However, if you’re using a platform such as WordPress, you need to be totally on top of things and running updates when necessary.
You need to run updates for your WordPress core software, as well as any plugins that have been installed. If you don’t, then it can all become outdated and vulnerable to bugs, glitches, and worst of all, hackers wielding malicious code.
Using out-of-date software is like leaving your back door unlocked.
You can’t afford to hold off on securing your website until something happens.
Make sure you or your web designer has got the right security tools in place…don’t be afraid to ask the question!
Your website is the front door to your business and one where visitors can learn more about you. Don’t let their experience suffer or put their personal privacy at risk because you failed to take the appropriate preventative measures.
For further reading and detailed explanations of the above and additional tips, please check out The Ultimate WordPress Security Guide.
Of course if you have questions, please do get in touch.